Red Bull Talent Transformation

Red Bull

Headquarters
Santa Monica, CA
Founders
Dietrich Mateschitz
Number of Employees
10,000+
Red Bull is a multi-billion dollar global beverage company and lifestyle brand. As Red Bull's business became increasingly complex with more product categories, geographies, and paths to market, the company decided to conduct a 4-year comprehensive executive talent transformation that consisted of 28 searches and leadership positions across sales, marketing, technology, product, strategy, human resources, operations, finance, sales, and the Red Bull Media House.

ENGAGEMENT SUMMARY

Multi-Billion dollar global beverage company and lifestyle brand. As the business became increasingly complex are product categories, geographies, and paths to market, we conducting a 4-year comprehensive executive talent transformation that consisted of 28 searches and leadership positions across sales, marketing, technology, product, strategy, human resources, operations, finance, sales and the Red Bull Media House.

AS A RESULT

We placed the executives that lead Red Bull through its most pivotal period of traditional product expansion and the addition of its media and branded content business as an adjunct revenue stream.

Candidates Placed

  • Head of U.S. Finance
  • SVP-Strategy & Talent
  • Chief Technology Officer
  • GM – US
  • VP-Marketing
  • VP-Supply Chain
  • VP-Sales
  • Director of Communications
  • Director of Digital Activation
  • Brand Managers (5)

HIGHLIGHTS

  1. Multi-year Business Partner
Talent Talent Talent Talent

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