Multi-Billion dollar global beverage company and lifestyle brand. As the business became increasingly complex are product categories, geographies, and paths to market, we conducting a 4-year comprehensive executive talent transformation that consisted of 28 searches and leadership positions across sales, marketing, technology, product, strategy, human resources, operations, finance, sales and the Red Bull Media House.
We placed the executives that lead Red Bull through its most pivotal period of traditional product expansion and the addition of its media and branded content business as an adjunct revenue stream.