The Talent Studios Recruits Chief Marketing Officer for Peet’s Coffee
The Talent Studios has recruited Katie Keil as the SVP/Chief Marketing Officer of San Francisco Bay Area-based specialty coffee roaster and retailer Peet’s Coffee. Gretchen Koch and Serena Smith led the assignment.
Ms. Keil brings over 20 years of consumer products, beauty, and consumer technology marketing leadership experience. She has a strong track record of driving results on both big and startup brands, existing and new to the world products, turnaround and high growth businesses. Ms. Keil previously served as CMO of MyFitnessPal. In this role, she grew revenue 1.6x over three years, leading business strategy, International, customer service and full funnel marketing (growth, lifecycle, creative, brand). She also led development and implementation of new business strategy resulting in more strategic focus, clearer innovation roadmap and better collaboration across functions.
Prior to MyFitnessPal, Ms. Keil was SVP of Omnichannel Marketing for Madison Reed. In this position, she led all client marketing from acquisition through retention and brand campaigns across three channels of business (Madison-Reed.com, Wholesale, company-owned Hair Color Bars). Before this, Ms. Keil was Marketing Director for Renew Life. During her career, she has spent time with Burt’s Bees, The Clorox Company, among others.
Founded in 1966 in Berkeley, CA, by Alfred Peet, Peet’s Coffee operates retail cafés nationwide, sells products through major grocery stores and online, and supplies coffee to a network of foodservice partners. The company is a part of JDE Peet’s, one of the world’s largest pure-play coffee and tea companies.
