The Talent Studios Recruits Vice President of Marketing at Perricone Juices

The Talent Studios has placed Ashley Lam as the Vice President of Marketing at Perricone Juices, a fresh craft juice leader. The company’s portfolio includes premium branded juices under the Perricone Farms and Natalie’s Orchid Island Juice Company’s labels, private label partnerships with leading retailers, and a strong presence in high-end foodservice.

Backed by Trivest Partners, a private equity firm focused on founder- and family-owned businesses, Perricone is entering an exciting new phase of growth. Leveraging her experience at GT’s Living Foods, Health-Ade Kombucha and Suja Juice, Ashley will lead brand strategy, consumer engagement, and commercialization across both retail and foodservice channels.

Jeremy Cohen, Gretchen Eschbacher Koch, and Serena Smith led the assignment for The Talent Studios.