The Talent Studios Places Director of Digital & Lifecycle Marketing at Super Star Car Wash

The Talent Studios has placed Soumya Chava as Director of Digital & Lifecycle Marketing at Super Star Car Wash, the fast-growing multi-unit car wash brand backed by TSG Consumer Partners.

Founded in 1993 in Chandler, Arizona, Super Star operates approximately 120 locations across Arizona, California, Colorado, and Texas, generating over $300M in annual revenue with more than 550,000 unlimited wash members. TSG Consumer Partners acquired the business in December 2021 and has since accelerated expansion to 10–20 new locations per year.

TSG Consumer Partners is a global leader in consumer-focused investing with approximately $14 billion in assets under management and a 40-year track record of building iconic brands. Its portfolio includes CorePower Yoga, Crumbl Cookies, Thrive Pet Healthcare, EōS Fitness, Mavis Tire, and others.

Chava joins from VF Corporation (Dickies®), where she held senior roles in marketing strategy and DTC analytics. Earlier in her career, she held digital marketing roles at JCPenney.

The search was led by Mike Magurany and Serena Smith of The Talent Studios.