Founded by Luminary Media Veteran Mark Halperin, The Talent Studios Places CEO at 2WAY

The Talent Studios has placed Joe Ruffolo as Chief Executive Officer at 2WAY Media, a category-defining interactive digital media platform building the future of live, participatory content. Ruffolo was formerly SVP & General Manager at The Hill and NewsNation Digital, the former Managing Director at OceanX, and earlier. held senior executive positions at Disney/ABC Television Group

2WAY Media was founded by journalist and commentator Mark Halperin, former Political Director of ABC News, and best-selling author of the New York Times best-seller, Game Change.  The platform has hosted innovative, interactive conversations and debates and has included as a guest and/or partnered with: Meghan McCain, Megyn Kelly, Mark Andreessen and LA Times Owner, Dr. Patrick Soon-Shiong

In his new role as CEO, Ruffolo will lead 2WAY’s aggressive growth strategy, overseeing the expansion of its proprietary interactive technology and creator ecosystem. He will partner closely with the founders and the a16z team to scale the platform’s revenue models and solidify 2WAY’s position as the premier destination for direct-to-fan engagement.

The search was led by The Talent Studios’ Katlyn Maloney and Jeremy Cohen.